Creating a world-class talent pipeline for the region’s growing outdoor industry, through new degree programs, certificates, continuing education, a new Outdoor Industry Job Board, and more.
Supporting innovation and the next generation of outdoor entrepreneurs through training, funding, and connections to business resources as well as peer-to-peer trainings.
Expanding national & global markets for WNC-made gear, promoting Appalachian outdoor heroes, and branding the region as the East Coast Hub for Outdoor Industry
Helping WNC's outdoor industry connect, share information, and collaborate through a flagship annual conference and expanding the Outdoor Gear Builders of WNC.
Engaging with economic development partners to establish Appalachia’s competitive advantage for outdoor industry investment.
Growing Outdoors is working to expand outdoor industry across NC's Appalachian region, including the counties of Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Catawba, Cherokee, Clay, Cleveland, Graham, Haywood, Henderson, Jackson, McDowell, Macon, Madison, Mitchell, Polk, Rutherford, Surry, Swain, Transylvania, Watauga, Wilkes, and Yancey.