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Growing Outdoors Partnership announces new RFP for Western NC Regional Outdoor Recreation Marketing & Branding

Asheville, NC (February 25,  2020) – The Growing Outdoors Partnership has issued a Request for Proposals (RFP) from qualified firms to create and deliver an outdoor recreation-based regional branding and marketing campaign for Western North Carolina (WNC). The goals of this campaign will be to authentically recognize WNC’s world-class outdoor recreation opportunities and brands, engender pride throughout the region, and continue to position WNC as the eastern U.S. hub for outdoor industry. Responses are requested by March 12, 2020. Click here to view the full request and how to submit proposals.


Contact: Noah Wilson | | 828-214-7818


The Growing Outdoors Partnership is an initiative of over a dozen nonprofits, businesses, academic institutions, and government agencies working together to expand outdoor industry and build a thriving outdoor economy across 25 counties in Western North Carolina (WNC).

Through this work, WNC is providing a model for Appalachia and for our state as a whole of how rural and urban areas can work together to grow an economy whose benefits accrue to communities across the rural/urban divide – an economy in which people’s livelihoods are intrinsically connected with environmental stewardship and quality of place.

To that end, the Partnership includes a suite of programs in workforce development, entrepreneurship and access to capital, regional branding and marketing (including helping build pride of place among locals), industry inter-connectivity, and economic development.