Growing Outdoors will expand WNC’s outdoor industry and grow its outdoor economy through work in five key focus areas:



Workforce Development: creating a world-class talent pipeline for the region’s growing outdoor industry. LEARN MORE


Entrepreneurship & Access to Capital: supporting innovation and the next generation of outdoor entrepreneurs. LEARN MORE


Growing Markets: regional branding and expanding access to regional and international markets. LEARN MORE


Connecting the Cluster: developing the overall industry by building out WNC’s outdoor industry supply chain and establishing cross-sector partnerships. LEARN MORE


Economic Development: engaging with economic development partners to establish Appalachia’s competitive advantage for outdoor industry investment. LEARN MORE